Hey, I'm Paul, a digital design creative with a focus on UI/UX, based in NYC. I combine a passion for elegant, intelligent design with a background in web design, product development and
digital photography.
I strongly believe that UX is about collaboration, feedback, and testing, testing, testing! I’m always looking out for new research insights, examples to learn from, and build on. What drives me is simplifying complex things, understanding behavior, and creating real, innovative experiences that are creative and bold.
If I were a villain in a superhero movie, my origin story would be that I was forced daily to interact with poorly designed digital products with poor usability. Thankfully I have the power to do something about it, by crafting meaningful, intuitive, user-centered deliverables instead.
